JOY & PEACE made her first debut in Hong Kong. Renowned for its European design and Italian craftsmanship, the store look resembles a classy manor of European artier. In 1997, JOY & PEACE set foot in China and opened its first store in Beijing.


A new store look was launch, inspired by the ocean and wave, bringing customers a relating & delightful shopping environment.


The first TV commercial - "Step up to your Dream" was released.


Rose Gold always represent feminine and elegant. A new store look was launch, furnished with this classy décor.
Awarded with the Service Retailer of the Footwear Category from the Hong Kong Retails Management Association.


A new store design was launched to encourage customers to embrace simple things in life.


Fall / Winter 2010 fashion show was hosted at the historic Waldorf Astoria Shanghai at the Bund, with celebrity singer, Kelly Chan as the guest of honor.
Awarded with the Service Courtesy Award from the Hong Kong Retails Management Association.


Inspired by the simplicity of the cut of diamond and the glamour from its sparkle, the new store look was designed with these elements.
The Spring / Summer 2011 fashion show was held at The Hong Kong Academy for Performing Arts, with Moses Chan and Lynn Hung's presenting the collections.
Louis Koo & Charmaine Sheh were invited to the Fall / Winter 2011 fashion show at Chengdu.
Awarded for the 5th consecutive years, the Quality Service of the Year Award from the MTR (2007 - 2011).


JOY & PEACE invited celebrity icon - Charlene Choi to be the fashion endorser. Two collections were specially designed for Charlene - 'Charlene's Retro Fun' and 'Fly me high with Charlene'.
Fall / Winter 2012 Fly me High with Charlene fashion show was held at Harbour City. Anthony Wong attended the event to support Charlene Choi.


The store design evolution comes to the 7th generation in 2015, presenting a natural and refreshing image with a modern edge.
Collaborated with The Excelsior Hotel to create the “Find My Joy & Peace” afternoon high tea which was inspired by the JOY & PEACE 20th Anniversary Limited Edition & the sparkling summer collection.
The 20th Anniversary celebration party and Fall / Winter 2015 fashion show was held at Shanghai Gallery of Art. Korean celebrity and fashion icon Jung Il-woo was the guest of honor and Hong Kong renowned actress Kate Tsui presented the latest collection on the runway finale.
Awarded with the Smiling Service Enterprise Award for four consecutive years from the Mystery Shopping Provider Association (2012 - 2015).
Recognized for 10 consecutive years since 2005 by the Hong Kong Tourism Board as a Quality Shop.


Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
JOY & PEACE collaborated with international fashion designer, Vivienne Tam, in creating a series of custom designed footwear. The collection was first debut at the Fall/Winter 2016 New York Fashion Week, Vivienne Tam show in Feburary.


JOY & PEACE SS17 campaign shoot took place in New York, featuring the international model Charlotte Kemp Muhl. Kemp presented her stylishness, spryness and multi-talents in the shoot which fully presents the highlights of JOY & PEACE SS17 Collection.
JOY & PEACE held a live streamed concert at Shanghai Film Plaza with the performance from Chinese famous singers Yu Kewei and Zhang Heng Yuan to launch its SS17 products, attracted lots of VIPs, media and over 10 million of online fans to witness this unprecedented event.
JOY & PEACE hold the groundbreaking busking events that embrace music and fashion on the “Music Box” Truck around Hong Kong for three days. Singers Jay Fung, Tang Siu Hau and J.Arie Lui were invited to do live performance and the events were also spiced up by the flash mob and free treats of fresh juice and shopping coupon.


JOY & PEACE joined hands with Mickco, a renowned fashion illustrator based in Hong Kong, to create a series of illustrations featured the key items from Spring/Summer 2019 Collection of JOY & PEACE.